作者: 王瑾
出版社: 北京大学出版社
副标题: 广告、媒介与商业文化
原作名: Brand New China: Advertising, Media and Commercial Culture
译者: 何朝阳 / 韦琳
出版年: 2012-10-1
页数: 302
定价: 36.00元
装帧: 平装
丛书: 培文·媒介与文化译丛
ISBN: 9787301212769

本书是将广告产业研究和文化研究相结合的优秀范例。作者关注广告产业内文化生产的各步骤，通过生动、深入的案例研究，揭示了在当代中国的文化语境下，各类广告主及广告公司如何寻找最佳的品牌定位策略，如何做出相应的媒体选择；同时对各类企业追逐的几类重要消费群体（包括“中产阶级”、蓝领大众、都市年轻女性、青少年）的文化特性和消费习惯，作出了富有洞见的描述。

作者指出，全球/本土的二元对立思维已没有市场，在当今商业环境下，各类品牌（无论外资、合资还是本土）的自我定位与形象塑造，都要借助融汇中西的新思路；国内品牌获得世界认同的过程，与中国之国家品牌形象的更新是相辅相成的。

作者: [美]王瑾
出版社: 上海文艺出版社
出品方: 新行思 / 艺文志eons
副标题: 中国古代传说与《红楼梦》《西游记》《水浒传》
原作名: The Story of Stone
译者: 傅圣迪
出版年: 2023-5
定价: 88
装帧: 精装
ISBN: 9787532186112
《红楼梦》《西游记》与《水浒传》，这三部最为中国人所熟悉的经典小说，都与石头有着深刻的联系。王瑾这部开创性的研究著作对中国古代石头传说进行了重建，并用“石头的神话字典”中石头的种种意义对三部经典作品进行了系统的比较，阐明了石头传说的诸种叙事及其互文关系，为中国传统文学的重大话题提供了新视角。

本书汇集了中国神话、古代传说、民间传统、艺术和文学，是第一本收集中国文化中石神话和石传说来源的书籍。作者将中国古典研究与当代西方理论关注相结合，通过分析中国传统中的互文性来审视这些文本中石头的象征意义。她对《西游记》中猴子的矛盾性格、 《红楼梦》叙事逻辑的循环性、《水浒传》中石碑的结构必要性等长期存在的批判性问题贡献了有启发的解读。对中文读者来说，三部经典小说有着超越时间的生命力，该书将三部经典与中国更古老的神话传说联系了起来，有其不可替代的价值。

作者: Wang, Jing (EDT)
出版社: Routledge
副标题: Space, Place, and Popular Culture
出版年: 2005-8-8
页数: 256
定价: USD 188.00
装帧: Hardcover
丛书: Routledge Studies on China in Transition
ISBN: 9780415366557

Locating China explores the political economy of place, space and popular culture in contemporary China. This multidisciplinary volume examines the mutual articulations between cultural imaginary and China's continuing drive toward urbanization. The consequences of this relationship are shown to be the development of new space and places, and new forms of spatial practices, thus weakening old concepts of the "local" and "locality."

The international group of scholars incorporate theoretical inquiries of space with grounded empirical work on multiple locals throughout China. From village discotheques in Guizhou to tourist villas, tea houses in Hainan to architectural extravaganzas in Shanshen the contributors argue that local places and local cultural practices are not constrained with the local scale. This therefore raises the question - how does the meaning transfer between the local, the national and the global?

作者: Wang, Jing (EDT)
出版社: Duke University Press
出版年: 2001
页数: 260
定价: US$14.00
装帧: Paperback
ISBN: 9780822364917

The State Question in Chinese Popular Culture presents a series of groundbreaking essays that challenge the paradigm dividing Chinese culture into "official" and "unofficial" categories. This binary, which mirrors the "high/low" dichotomy familiar to all practitioners of cultural studies, finds its roots in Cold-War Western romanticization of a Chinese popular culture that stood in defiant opposition to the Communist state. This special issue disputes such simplistic representations and offers new critical trajectories crucial to the study of contemporary Chinese popular culture

作者: jing wang
出版社: University of California Press
副标题: Politics, Aesthetics, and Ideology in Deng's China
出版年: 09/01/1996
页数: 399
定价: USD 24.95
装帧: Paperback
ISBN: 9780520202955

Jing Wang offers the first overview of the feverish decade of the 1980s in China, from early reexaminations of Maoism through the crackdown in Tiananmen Square. Wang's energetic, creative, and highly intelligent take on Chinese culture provides a broad portrait of the post-revolutionary era and a provocative inquiry into the nature of Chinese modernity.

In seven linked essays, the author examines the cultural dynamics that have given rise to the epochal discourse. She traces the Chinese Marxists' short debate over "socialist alienation" and examines the various schools of thought—Li Zehou and the Marxist Reconstruction of Confucianism, the neo-Confucian Revivalists, and the Enlightenment School—that came into play in the Culture Fever. She also critiques the controversial mini-series Yellow River Elegy. In mapping out China's post-revolutionary aesthetics, Wang introduces the debate over "pseudo-modernism," refutes the pseudo-proposition of "Chinese postmodernism," and looks at the dawning of popular cult